MARKREL - CAPSTONE ASSESSMENT: PR PLAN (PART 1) **

This assignment is part of the module MODULE 4 The Public Relations Process II: Planning and Programming and hasn't been unlocked yet.

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PR PLAN PART 1 (1)
PR PLAN PART 1 (1)
Criteria Ratings Pts
1. Background/Situation Analysis  Analysis of the issue(s), organization and its publics
threshold: pts
5 pts
Exceptional:
4 pts
satisfactory
3 pts
adequate
2 pts
needs imporovement
1 pts
Deficient
pts
5 pts
--
2. Description of Key Public(s)  Narrow ALL publics down to key publics, list by priority (1st, 2nd, etc.)  Research for each Key Public – (Issues, Organization, Perception, Opinion, Communication, Demographics/Psychographics, Benefit Statement)
threshold: pts
5 pts
Exceptional:
4 pts
satisfactory
3 pts
adequate
2 pts
needs imporovement
1 pts
deficient
pts
5 pts
--
 Goal(s): 1-­‐3, (identify if they are reputation, relationship or task goals)
threshold: pts
5 pts
Exceptional:
4 pts
satisfactory
3 pts
Adequate
2 pts
Needs improvement
1 pts
Deficient
pts
5 pts
--
Objectives (min. of 1 SMART for each goal): (identify if they are outcome -­‐ action, outtake acceptance or output -­‐ awareness)
threshold: pts
5 pts
Exceptional
4 pts
satisfactory
3 pts
Adequate
2 pts
needs improvement
1 pts
Deficient
pts
5 pts
--
Strategies (min. of 1 for each objective): (write in message, audience, channel format)
threshold: pts
5 pts
Exceptional
4 pts
satisfactory
3 pts
Adequate
2 pts
needs improvement
1 pts
Deficient
pts
5 pts
--
Key Message  Specifics of the messages for each audience/publics group
threshold: pts
5 pts
Exceptional
4 pts
satisfactory
3 pts
Adequate
2 pts
needs improvement
1 pts
Deficient
pts
5 pts
--
Total Points: 30 out of 30