MARKREL - SUMMATIVE ASSESSMENT 1. CASE ANALYSIS **

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Rubric

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Rubric for case analysis
Rubric for case analysis
Criteria Ratings Pts
Statement of the Problems
threshold: pts
5 pts
Exemplary 4 - 5
The general and specific problems were stated correctly within the context of the subject.
3 pts
Proficient
The general problem was not stated correctly; however, specific problems were stated correctly within the context of the subject.
2 pts
Needs Improvement
Both general and specific problems were not stated correctly; however, ideas lead to the problem's statement.
1 pts
Not evident (0-1)
The problem was not stated correctly and out of context.
pts
5 pts
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Areas of Consideration
threshold: pts
5 pts
Exemplary 4 - 5
All of the factors that contributed to or caused the problem was thoroughly and correctly identified.
3 pts
Proficient
Some of the factors that contributed to or caused the problem was thoroughly and correctly identified.
2 pts
Needs Improvement
Some of the factors that contributed to the problem were not thoroughly and correctly identified.
1 pts
Not evident (0-1)
All of the contributing factors to the problem were not thoroughly and correctly identified. They are also irrelevant.
pts
5 pts
--
Alternative Courses of Action
threshold: pts
5 pts
Exemplary 4 - 5
To solve the problems, all alternative courses of action are feasible to consider. Alternatives are weighed in terms of their benefits and drawbacks. Arguments are persuasive, well-supported, and comprehensive.
3 pts
Proficient
To solve the problems, two out of 3 alternative courses of action are feasible to consider. Alternatives are weighed in terms of their benefits and drawbacks. Arguments are persuasive, supported, and comprehensive.
2 pts
Needs Improvement
To solve the problems, one out of 3 alternative courses of action is feasible to consider. Alternatives are weighed in terms of their benefits and drawbacks. Arguments are supported.
1 pts
Not evident (0-1)
To solve the problems, none of all alternative courses of action are feasible to consider.
pts
5 pts
--
Conclusion and Recommendations
threshold: pts
5 pts
Exemplary 4 - 5
The recommended course of action is comprehensive, with substantiated feasibility, and is likely to solve all priority problems while resulting in above-average returns in this competitive industry.
3 pts
Proficient
The recommended course of action is extensive, with little evidence of feasibility, and is likely to solve some of the priority issues.
2 pts
Needs Improvement
The recommended course of action is less comprehensive, but it is likely to address at least one identified issue.
1 pts
Not evident (0-1)
The recommended course of action will not solve the problem and is unrelated to the company's actual situation.
pts
5 pts
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Total Points: 20 out of 20