MARKREL - SUMMATIVE ASSESSMENT 2: PR PLAN (PART2) **

This assignment is part of the module MODULE 6 The Public Relations Process IV: Evaluating the Program and hasn't been unlocked yet.

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PR PLAN PART 2 (1)
PR PLAN PART 2 (1)
Criteria Ratings Pts
Tactics (min. of 1 for each strategy): (breakdown by channel under each strategy, tell who sent to, what it will say, etc.) – ALL Tactics listed must appear in appendix and vice versa, including internal communication tactic(s)
threshold: pts
5 pts
Exceptional:
4 pts
satisfactory
3 pts
adequate
2 pts
needs imporovement
1 pts
Deficient
pts
5 pts
--
4. Schedule/timeline Media Placement Schedule (repetition, frequency, pattern- what, to whom, when, where, how many times?) Campaign Task/Event Schedule(Timeline, Gantt Chart)
threshold: pts
5 pts
Exceptional:
4 pts
satisfactory
3 pts
adequate
2 pts
needs imporovement
1 pts
deficient
pts
5 pts
--
5. Budget/Resources Budget: Campaign/Event ( Pesonnel, material, Media, Equipment and Facilities, Program and Production, Administrative, Donated items, etc.
threshold: pts
5 pts
Exceptional:
4 pts
satisfactory
3 pts
Adequate
2 pts
needs imporovement
1 pts
Deficient
pts
5 pts
--
Evaluation and Conclusion Evaluation of Campaign or
threshold: pts
5 pts
Exceptional:
4 pts
satisfactory
3 pts
Adequate
2 pts
Needs improvement
1 pts
Deficient
pts
5 pts
--
7. Plan Format Overall design single spaced with double spaces between paragraphs Page numbers (except on cover) Begin each section on a new Page When possible use bulleted lists(parallel form and punctuated) Consistent headings and paginations Title Page Executive Summary
threshold: pts
5 pts
Exceptional
4 pts
satisfactory
3 pts
Adequate
2 pts
needs improvement
1 pts
Deficient
pts
5 pts
--
8. Appendices Creative Brief, event plan, proposed Tactics materials, event photos, etc.
threshold: pts
5 pts
Exceptional
4 pts
satisfactory
3 pts
Adequate
2 pts
needs improvement
1 pts
Deficient
pts
5 pts
--
Total Points: 30 out of 30