MARKREL - SUMMATIVE ASSESSMENT 2: PR PLAN (PART2) **
- Due Jan 7, 2022 at 8pm
- Points 30
- Available until Jan 13, 2022 at 8pm
This assignment is part of the module MODULE 6 The Public Relations Process IV: Evaluating the Program and hasn't been unlocked yet.
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| Criteria | Ratings | Pts |
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Tactics (min. of 1 for each
strategy): (breakdown by
channel under each strategy,
tell who sent to, what it will
say, etc.) – ALL Tactics listed
must appear in appendix and
vice versa, including
internal communication tactic(s)
threshold:
pts
|
pts
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4. Schedule/timeline
Media Placement Schedule
(repetition, frequency, pattern-
what, to whom, when, where, how
many times?)
Campaign Task/Event
Schedule(Timeline, Gantt Chart)
threshold:
pts
|
pts
--
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5. Budget/Resources
Budget: Campaign/Event
( Pesonnel, material, Media,
Equipment and Facilities, Program
and Production, Administrative,
Donated items, etc.
threshold:
pts
|
pts
--
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Evaluation and Conclusion
Evaluation of Campaign or
threshold:
pts
|
pts
--
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7. Plan Format
Overall design
single spaced with double
spaces between paragraphs
Page numbers (except on
cover)
Begin each section on a new
Page
When possible use bulleted
lists(parallel form and punctuated)
Consistent headings and
paginations
Title Page
Executive Summary
threshold:
pts
|
pts
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8. Appendices
Creative Brief, event plan,
proposed Tactics materials, event
photos, etc.
threshold:
pts
|
pts
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