Course Modules

COURSE INTRODUCTION MODULE

COURSE INTRODUCTION MODULE COURSE INTRODUCTION MODULE

Complete All Items

Page

CBEAM WELCOME PAGE CBEAM WELCOME PAGE 1

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Page

COURSE INFORMATION COURSE INFORMATION 2

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SIFs and SDGs SIFs and SDGs 3

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FACULTY and STUDENT ROLES FACULTY and STUDENT ROLES 4

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ACADEMIC REQUIREMENTS ACADEMIC REQUIREMENTS 5

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FACULTY INFORMATION FACULTY INFORMATION 6

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INTELLECTUAL PROPERTY INTELLECTUAL PROPERTY 7

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MODULE 1 The Context of Public Relations

MODULE 1 The Context of Public Relations MODULE 1 The Context of Public Relations

Prerequisites: COURSE INTRODUCTION MODULE

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Topic 1: Defining Public Relations and PR Activities (functions) Topic 1: Defining Public Relations and PR Activities (functions) 1

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Discussion Topic

Discussion Board 1*** Discussion Board 1*** 2

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Assignment

Assignment 1: Matrix Activity *** Assignment 1: Matrix Activity *** 30 3

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Topic 2: The History and Growth of Public Relations Topic 2: The History and Growth of Public Relations 4

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Assignment

Assignment 2: Matrix Activity *** Assignment 2: Matrix Activity *** 30 5

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Assignment

Assignment 3: Infographic *** Assignment 3: Infographic *** 8 6

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Assignment

Assignment 4: Expository essay *** Assignment 4: Expository essay *** 12 7

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Topic 3: Ethical Considerations in Public Relations Topic 3: Ethical Considerations in Public Relations 8

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Assignment

Assignment 5: Expository essay *** Assignment 5: Expository essay *** 12 9

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Page

Topic 4: The Role of Public Relations in Organizations Topic 4: The Role of Public Relations in Organizations 10

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Assignment

Assignment 6 : Expository essay *** Assignment 6 : Expository essay *** 12 11

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New Quiz

MODULE 1 FORMATIVE ASSESSMENT 1 ** MODULE 1 FORMATIVE ASSESSMENT 1 ** 10 12

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MODULE 2 The Publics

MODULE 2 The Publics MODULE 2 The Publics

Prerequisites: MODULE 1 The Context of Public Relations

Complete All Items

Page

Topic 1. Defining the Publics Topic 1. Defining the Publics 1

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Topic 2. Types of Publics, including the other alternative typologies of publics Topic 2. Types of Publics, including the other alternative typologies of publics 2

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Assignment

Assignment 7: Matrix Activity *** Assignment 7: Matrix Activity *** 20 3

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Topic 3. Analyzing Key Publics and the Stages of Development of Publics Topic 3. Analyzing Key Publics and the Stages of Development of Publics 4

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Assignment

Assignment 8: Padlet post *** Assignment 8: Padlet post *** 8 5

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Assignment

MARKREL - GRADED TASK 1: Infographic *** MARKREL - GRADED TASK 1: Infographic *** 8 6

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Assignment

MARKREL - SUMMATIVE ASSESSMENT 1. CASE ANALYSIS ** MARKREL - SUMMATIVE ASSESSMENT 1. CASE ANALYSIS ** 20 7

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MODULE 3 The Public Relations Process I: Defining the Problem

MODULE 3 The Public Relations Process I: Defining the Problem MODULE 3 The Public Relations Process I: Defining the Problem

Prerequisites: MODULE 2 The Publics

Complete All Items

Page

Topic 1. The Public Relations Process and Elements of the Strategic PR Plan Topic 1. The Public Relations Process and Elements of the Strategic PR Plan 1

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Assignment

Assignment 9: Concept Map *** Assignment 9: Concept Map *** 12 2

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Page

Topic 2. The Role and Scope of Research in Public Relations Topic 2. The Role and Scope of Research in Public Relations 3

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Page

Topic 3. Situation Analysis and Problem Statement in PR Topic 3. Situation Analysis and Problem Statement in PR 4

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Discussion Topic

Discussion Board 2 *** Discussion Board 2 *** 5

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Assignment

Assignment 10: PADLET POSTING *** Assignment 10: PADLET POSTING *** 10 6

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Assignment

Assignment 11: "One-Minute Paper" (Online) *** Assignment 11: "One-Minute Paper" (Online) *** 10 7

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New Quiz

MODULE 3 FORMATIVE ASSESSMENT 2 ** MODULE 3 FORMATIVE ASSESSMENT 2 ** 10 8

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MODULE 4 The Public Relations Process II: Planning and Programming

MODULE 4 The Public Relations Process II: Planning and Programming MODULE 4 The Public Relations Process II: Planning and Programming

Prerequisites: MODULE 3 The Public Relations Process I: Defining the Problem

Complete All Items

Page

Topic 1. Establishing Goals and Objectives Topic 1. Establishing Goals and Objectives 1

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Assignment

Assignment 12: Matrix Activity *** Assignment 12: Matrix Activity *** 20 2

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Page

Topic 2. Formulating Action and Response Strategies Topic 2. Formulating Action and Response Strategies 3

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Page

Topic 3. Developing The Message Strategy Topic 3. Developing The Message Strategy 4

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Discussion Topic

Discussion Board 3 *** Discussion Board 3 *** 5

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Assignment

MARKREL - GRADED TASK 2 : Matrix Activity *** MARKREL - GRADED TASK 2 : Matrix Activity *** 7 6

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Assignment

MARKREL - CAPSTONE ASSESSMENT: PR PLAN (PART 1) ** MARKREL - CAPSTONE ASSESSMENT: PR PLAN (PART 1) ** 30 7

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MODULE 5 The Public Relations Process III: Executing and Communicating

MODULE 5 The Public Relations Process III: Executing and Communicating MODULE 5 The Public Relations Process III: Executing and Communicating

Prerequisites: MODULE 4 The Public Relations Process II: Planning and Programming

Complete All Items

Page

Topic 1. Choosing the Right PR/Communication Tactics Topic 1. Choosing the Right PR/Communication Tactics 1

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Assignment

Assignment 13 : Expository essay *** Assignment 13 : Expository essay *** 12 2

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Page

Topic 2. Implementing The Strategic PR Plan:Packaging Communication tactics Topic 2. Implementing The Strategic PR Plan:Packaging Communication tactics 3

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Discussion Topic

Discussion Board 4 *** Discussion Board 4 *** 4

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New Quiz

MODULE 5 FORMATIVE ASSESSMENT 3 ** MODULE 5 FORMATIVE ASSESSMENT 3 ** 10 5

must_submit lti-quiz 600374 1

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MODULE 6 The Public Relations Process IV: Evaluating the Program

MODULE 6 The Public Relations Process IV: Evaluating the Program MODULE 6 The Public Relations Process IV: Evaluating the Program

Prerequisites: MODULE 5 The Public Relations Process III: Executing and Communicating

Complete All Items

Page

Topic 1. Evaluating the Strategic PR Plan Topic 1. Evaluating the Strategic PR Plan 1

must_view wiki_page 600375 0

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Assignment

Assignment 14: Infographic *** Assignment 14: Infographic *** 8 2

must_submit assignment 600376 1

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Assignment

MARKREL - GRADED TASK 3 *** MARKREL - GRADED TASK 3 *** 5 3

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Assignment

MARKREL - SUMMATIVE ASSESSMENT 2: PR PLAN (PART2) ** MARKREL - SUMMATIVE ASSESSMENT 2: PR PLAN (PART2) ** 30 4

must_submit assignment 600378 1

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete